Futurist Erica Orange dishes on what’s coming next, and how entrepreneurs can prepare for it.
It’s easy to get so absorbed in the details of your business that you completely lose track of the big picture. The big picture, in this case, consists of the global trends that will affect every entrepreneur–no matter how far removed from them, or how ‘safe,’ your company seems to be.
Erica Orange, vice president of Weiner, Edrich, Brown, gave a crash course in just those trends at New York University’s Women Entrepreneurs Festival last month. In a short speech, Orange detailed the 10 big themes–which she and her firm refer to as “spaces”–that she thinks will make the biggest impact on enterprise and culture in the coming years. Below, those 10 big ideas, along with the businesses that Orange thinks will be most affected.
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