There has been considerable dialogue around the issue of attention – with special emphasis on global youth populations. However, the focus of the discussion is not shifting from attention to boredom. Boredom studies are a fast-growing, formal field of inquiry. Researchers suggest that boredom has serious consequences for health and productivity, linked to depression, overeating, substance abuse, gambling, and even mortality Smartphones and other digital technologies may also change the way people experience boredom. If we understand that boredom is increasing, and that it is often not rooted in biological or psychological “malfunction” – but it is increasing become a normal part of the human experience – then we can take a more positive approach to the issue. A focus on better integration of the concepts of fun and play will be integral in dealing with boredom in the future.